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Online business tools: 19 effective tools for your online business

There are so many great online business tools you can use to utilize your online business, provide an effective user experience and grow your client base. Whether you are hoping to build on your email marketing, work more productively or design online courses, read on to find out the online business tools you should be using to make your business stand out from the rest…



Polymail is an email system designed for business productivity. That means a number of productive online business tools including email tracking, customizable message templates and follow up reminders to make sure you are getting the most out of email communication. It also has a great analytics feature, ensuring you receive detailed reports on your team’s activity as well as tracking when and how your contacts are clicking and downloading your message.

Perfect for improving your own efficiency, but also helping teams remove friction, stay organized, and make better decisions faster.



Looking for a theme and visual page builder for your website? Try Divi, an online business tool compatible with WordPress which provides a building framework possible to design a beautiful website without relying on coding and installing disjointed plugins.This is a more advanced system than the standard WordPress editor, and is functional for designers and newbies alike, providing the power to create designs with ease and efficiency.



A tool that helps grow your income from existing traffic, Thrivecart uses powerful real time metrics and forecasting to increase revenue and reduce refunds. Create high-converting cart pages and one-click upsell funnels for profit functionality and add upsell buttons to your pages for customizable funnels. You can also create popups or embeddable carts which can be added to your site quickly. Definitely an all-round, flexible online business tool to help focus on promotions and overall checkout experience.



The easier and smarter way to engage, capture and convert your website visitors, Convertbox targets your visitors with personalised messages to help boost engagement, create multiple choice funnels to segment, tag and deliver highly personalized offers and drive more sales with built in deadline countdown timers. Choose between using one of their own templates or build your own to create and customize everything to suit your business needs.



Siteground is the perfect tool for website building and management. They provide a solution to build a website including your choice of sitebuilder, premium features, and offering the support you need to launch your site. As well as this, they provide a set of tools to easily manage clients, collaborate on sites, and transfer ownership of newly built sites to clients.

Oh, and they have dedicated WordPress plans and offer website transfer services for those already familiar with a different system. Expect your site to run both faster and safer.



Did you know that music is usually designed to grab attention and express emotion? Yet, BrainFM creates music with a new approach, to support your work goals and transform your daily routine. A collaboration between scientists, musicians and developers, listen to music with a different part of your brain that is going to increase your productivity and perfectly complement your working schedule.



Perhaps you are looking to create courses within your online business? If so, Teachable is a great tool to design, optimize and customize courses to suit your audience’s needs. Use the built-in marketing tools to sell, and the quizzes and forum feature to build an engaged community. The best part? No tech experience is necessary.


Express VPN

Safety should be a priority when working online, so a VPN is an essential tool to ensure cyber security. The best of the bunch is Express VPN. They use powerful encryption to avoid hacking and tracking as well as allowing you to access any content in 94 countries. They also have an excellent 24-hr customer support team should you experience any issues.



17Hats, is a great resource for small business owners as it enables you to organize and automate your approach, leveling up and gaining more clients. It’s a tool built to aid with everything from the customer booking experience to bookkeeping. It’s also a platform that helps you gain more clients as well as managing your existing ones- think of it as your own personal robotic PA!



TradeGecko is a powerful automated Inventory Management Software for Wholesale and Multichannel eCommerce. With a B2B Ordering Platform, Payments and Mobile system, its a software designed to help you sell more. It’s particularly useful for organizing your products, orders, payments, customers and insights- all in one secure system. 



In a nutshell, 10XPro is an all-in-one online platform providing what you need to succeed online without ever getting bogged down by tech. They have taken the best softwares and put them in one fully hosted solution to help you get started right away. This includes creating member pages, 1-click install campaign technology and a built in Affiliate System.



Looking for a fast and visual way to understand your users? Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get feedback through tools such as heatmaps, session recordings, and surveys. Complementing the data from Google Analytics, it combines analysis and feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.


Text Expander

TextExpander lets you instantly insert snippets of text from a repository of emails, boilerplate and other content, as you type – using a quick search or abbreviation. An effective tool for communicating smarter and boosting productivity as you save time and write with additional accuracy and frequency.



A MacOS clipboard manager that provides Mac users with quick, intuitive access to their clipboard history, Jumpcut saves you time and frustration whenever you need to access a phone number, URL, or code snippet you recently used. It’s also absolutely free!



Have international clients and looking for an effective way to manage your money, and transfer abroad? Transferwise isn’t your typical bank- they provide instant, convenient, transparent and free ‘money without borders’ options. Whether you want to pay, get paid or spend (in any currency) they have you covered.



LBRY is a new protocol that allows anyone to build apps that interact with digital content. Apps built using the protocol allow creators to upload their work and do things like set a price download (like iTunes) or give it away (like YouTube.) Yet, unlike these sites, they aim to provide an alternative by allowing publishers and their clients to interact directly without the risk of demonetization.



The ultimate productivity tool, ClickUp keeps things simple. Rather than using too many tracking tools, they aim to use just one internal tool to make people more productive and give them back at least 20% of their time to dedicate to other things. Features include checklist templates, workload charts and milestone markers.



Your go-to for email marketing, ConvertKit allows you to spend less time on email marketing and more on creating. With built-in features designed to make email marketing more simple, whilst still effectively engaging with your audience, It’s features help grow your email list, build your business, and get back to designing rather than focusing on email subscribers.


Active Campaign

Another effective email marketing tool, Active Campaign is great for email automation, providing the CRM tools you need to create a customer experience. Whether it’s setting up a welcome series with email automation, segmenting your contacts, or using simple workflows to automate the marketing you don’t have time for, Active Campaign should be considered if you want to grow your email subscribers.


What tools do you rely on for your online business? Share your thoughts in the comments below.